Let the upcoming Paris Men’s Fashion Week take place digitally – it won’t make it any less intense. The fashion season, which will last for five days, will include 68 events.
The week – which kicks off Thursday, July 9th and ends on Monday, July 13th – is promising to be truly vibrant with eight new labels added by the Federation of Haute Couture and Ready-to-Wear (FHCM) to the official event schedule. In the French capital, the men’s collections of the Spring-Summer 2021 season will be on display.
The pandemic has forced the European fashion federations to radically rethink the way fashion weeks are held, and the Parisian mens season is halfway between the three-day Haute Couture Week (ends July 8) and the four-day Milan Men’s Fashion Week (opens July 14).
New entrants to Paris Fashion Week Men’s include established brands such as Kolor, a progressive Japanese brand returning to the Parisian schedule, Isabel Marant, a French fashion star playing elegant rock and roll, and Ernest W Baker, a fashion house. whose homeland, despite the name, Portugal, the designers of the label are Reid Baker and Ines Amorim. Other recruits: Alled-Martinez, Cool TM and Egonlab are all French brands that will be accompanied by Americans in the rookie league – Kidsuper from New York and Reese Cooper from California.
The week kicks off at 10am Thursday morning with a show of Études, an experimental French label that has made its mark through original collaborations with Adieu (a French shoe brand), Porter (a Japanese accessories brand) and Wikipedia. In addition, Études drew inspiration from the work of the American artist Keith Haring. The fashion marathon will close (on Monday at half past seven in the evening) Lemaire.
On the first day of the event, shows and presentations from such influential industry players as JW Anderson, Y / Project and Berluti are scheduled. Also on Thursday, the first of the season debuts will take place – the Egonlab brand, founded by Florentin Glémarec and Kévin Nompeix, will present its new collection.
On Friday – it will also be loaded – Louis Vuitton, Yohji Yamamoto, Rick Owens, Dries Van Noten and another newcomer of the Week – Ernest W Baker will enter the fashion scene.
Usually, there are one-hour breaks between shows at fashion weeks, but this time this time interval will be reduced to half an hour.
Also among the major league brands participating in the next Paris Fashion Week Men’s are Balmain Homme, Loewe, Hermes and Thom Browne.
And finally, one more piece of news from FHCM: the board of directors of the Men’s Fashion Syndicate is pleased to announce the admission to the organization of the fashion house Dunhill, which is now becoming a member of the Parisian fashion schedule.